Submitted by: Rafi Michael

Over the years, the entertainment industry has grown in leaps and bounds. A few years ago, the role of a Disk Jockey was purely to spin records. Welcome to the twenty first century. Above and beyond scratching and mere beat matching, professionals now incorporate full-length videos into their setup. Disc Jockeys are now the life of the party. There importance is such that people will only attend a function depending on the Disk Jockey outfit in charge. This truth is very clear in places like Toronto. The DJ services as well as the prices are arguably the most competitive in the world.

The work of a video (VJ) begins with a clear vision of the work at hand. The relevant software, diverse music selections, video mixers and music screen are the VJ s canvas, brushes and paint. This must no be confused with a fellow parading a video projector and the best DVD player in the market. A professional Disk Jockey must have the capacity to manipulate video data in real-time, a legal source of video and music and state of the art equipment. Most music stores around Toronto deal in this equipment, making it readily available to those who want to offer such DJ services. Experience, artistry and diversity are aspects such professionals must have to pull of any VJ gig.

Another important aspect of DJ services is Emceeing (Master of Ceremony). An MC is charged with the responsibility of constantly speaking to the audience as a way of keeping spirits high and determining the mood of the party. Professionals in Toronto have realized that creating such a rapport ensures that the audience plays its participatory role, keeping them in touch with the entertainment. Understanding the mood of the revelers gives the Disc Jockey an indication of the kind of music to play. This keeps everything in step.

Every DJ outfit for that matter has strengths and weaknesses. Prior to procuring any DJ services, understand these. If rock is the theme of the day, find out how good the DJ is. Ask about lights. The lighting set up is important for mood creation. Some outfits readily take care of specialized lighting while others do not. In addition to this, determine whether the Disc Jockeys equipment has recently undergone a Portable Appliance Test (PAT). It is the surest way of telling whether the equipment is properly maintained and whether it will give the best possible performance. Select Disk Jockeys that have valid public liability insurance. Most Toronto Disk Jockeys display their certificate of insurance on demand. This simple gesture has enhanced the credibility of the profession in the area. This immediately exonerates the host of any liability in the face of accidents involving DJ equipment.

DJ services are not confined to the traditional club culture. DJs have spread their wings and are involved in weddings, anniversaries birthdays, bar mitzvahs and baptisms. A visit to Toronto will make things clearer. All said and done, without a Disc Jockey taking care of entertainment, it is difficult to guarantee the success of any event.

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